August 6th, 2008
by Katie Hoffman

This is Katie Hoffman and I am writing in Lena’s Joblog while she is sailing the seas in Alaska (lucky girl). Some of you may already know that Projectline volunteers every month and we pick the cause based on ideas from employees and sub-contractors. This allows us to help out locally and also get to know each other better. Recently, I suggested that we volunteer for a brand new event designed to raise funds for brain cancer research.

The statistics say that 3 in every 100,000 people are diagnosed with a brain tumor. The average survival rate of someone diagnosed with brain cancer is one to two years. When my sister, Kim Hogle, had five people close to her diagnosed with a brain tumor, she knew it was time to figure out how to get involved and help those families close to her. When she realized that Seattle is fortunate enough to have the Center for Advanced Brain Tumor Treatment and she met Dr. Greg Foltz, Kim was inspired to start the first ever Annual Brain Cancer Walk, called the “Cranium Crusade.” She also got me involved.

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tags: cause-related marketing, community partnership, corporate charities, marketing, Recruiting, responsible, socially conscious

July 18th, 2008
by Lena Moses

How do you decide where you want to work?  Job description?  Location?  I say NO, you decide from the people you would be working with.  On that note, I want to show you the character and heart behind the cool people I get to work with on a daily basis.  Hope you enjoy…

tags: blogging, cause-related marketing, community partnership, events, responsible

May 17th, 2008
by Anika Lehde

So I, along with six other Projectline marketing consultants, attended the Puget Sound American Marketing Association’s annual conference, MarketSmart, Thursday. Great speakers, great atmosphere, great day all around.

What I found interesting, and what I hope some of you will be willing to discuss with me, is how I left the conference with mixed feelings about the content of the presentations—most of which focused on brand, brand protection,  brand as something beyond the product, brand as a lifestyle, brand as an “emotional connection” with people.  Nothing really new, but even more “emotion” speak than usual. For me, the idea of making an “emotional connection” with someone solely for sake of selling a product  seems (and maybe is) a little smarmy. Isn’t it?

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tags: audience perception, brand, responsible