July 6th, 2009
by Corey Mahoney

Whether or not Twitter made an impact on the outcomes of the Iranian protests—something we may not know for a while yet—the protests certainly made an impact on Twitter. As the election news and its aftermath unfolded in tweets and trending topics, people jumped at what looked like real chances to help: changing profile location settings, attempting to overload Iranian government websites, and even setting up proxy servers for Iranian users to maintain internet access. Some of it may have been good new-fashioned “slacktivism,” but it at least hinted at the possibility of more serious engagement with the events unfolding halfway around the world.

What didn’t show any engagement with those events, though, was Habitat UK’s tonedeaf marketing. (more…)

tags: customer engagement, marketing, social media, twitter

March 20th, 2009
by Corey Mahoney

Social Media Marketing can be an enormous opportunity for businesses and marketers, but it tends to get a bad rap these days. Though it’s working daily on all the sites we depend on, companies wonder who should be taking care of it, the internet literati complain about clutter, and everyone else scrambles to figure out how to use it carefully without getting left in the dust.

There are some good reasons for skepticism when it comes to Social Media Marketing: as a new field, no one agrees on the rules, let alone what makes an expert. A few things, however, are clear: (more…)

tags: audience perception, Facebook, marketing, social media, twitter

November 26th, 2008
by Anika Lehde

How the community was born:

Our goal was to build an online community where people who live and breathe customer references, (more…)

tags: CRKSN, customer reference knowledge sharing network, customer reference programs, Facebook, online communities, twitter

November 21st, 2008
by Anika Lehde

Projectline has launched a Twitter account just for our company. Check it out at https://twitter.com/projectline. If you Twitter, you can follow us to get: company news, quick links to this very blog, job openings, updates from our travels and our home offices, links to valuable marketing resources, general announcements, party updates, volunteer event details—your basic 140 character window into the heart of the company. We like being stalked. Really. It’s OK! (more…)

tags: follow, twitter