Marketing Musings
I am attending the New Media Expo in Las Vegas for 2 1/2 days of interesting presentations from a variety of speakers. So far I’ve heard from Michael Geoghegan, who produces Disneyland’s podcast, Gary Vaynerchuck, podcaster for Wine Library TV, and Scott Whitney, a professional podcaster.
One common theme through their presentations was to make sure that recordings are spontaneous, passionate, and emotional. Vaynerchuck shoots his video for tv.winelibrary.com in 20 minutes in one take every day without editing. Geoghegan admits that he doesn’t know much about Disneyland. When he learns a new Disneyland fact in his podcast he’s genuinely excited and interested, and it shows up in the podcast. Whitney coaches his clients not to read from a script when he interviews them, and will stop an interview to encourage interviewees to speak from the heart.
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