Weekly Roundup: 2/10/12

Content Strategy, Marketing Musings

Welcome to the Weekly Roundup, a new feature of the Projectline blog. We know that the week can move pretty fast. Since Fridays sometimes offer a chance for a breather, we wanted to share links to some of the articles we liked this week. As always, we’d love to get your take, so feel free to leave a comment or chat us up on Twitter. Happy reading and have a great weekend! Continue reading

Holding the Door (A Short Film About Being Nice)

Company, Marketing Musings

This is the first video in a series I’m creating to show the Projectline philosophy, attitude, and culture. I also wouldn’t mind showing off the acting chops of wonderful Projectline employees (and I’ll even try to slip in some humor).

We’ve all been there.

How long do you wait to hold the door open for somebody behind you? Are they far enough away so the door will easily close before they reach it, or are they at that distance where the door closes right at the very moment they reach it and you end up beating yourself up all day over it? Here’s how we do it around here:

Keeping it Real

Marketing Musings

I am attending the New Media Expo in Las Vegas for 2 1/2 days of interesting presentations from a variety of speakers.  So far I’ve heard from Michael Geoghegan, who produces Disneyland’s podcast,  Gary Vaynerchuck, podcaster for Wine Library TV, and Scott Whitney, a professional podcaster.

One common theme through their presentations was to make sure that recordings are spontaneous, passionate, and emotional.  Vaynerchuck shoots his video for tv.winelibrary.com in 20 minutes in one take every day without editing.  Geoghegan admits that he doesn’t know much about Disneyland.  When he learns a new Disneyland fact in his podcast he’s genuinely excited and interested, and it shows up in the podcast.  Whitney coaches his clients not to read from a script when he interviews them, and will stop an interview to encourage interviewees to speak from the heart.

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