Weekly Roundup: 4/27/12

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Marketing Musings

Welcome to the Projectline Weekly Roundup. We know that the week can move pretty fast. Since Fridays sometimes offer a chance for a breather, we wanted to share links to some of the articles we liked this week. As always, we’d love to get your take, so feel free to leave a comment or chat us up on Twitter. Happy reading and have a great weekend!

Weekly Roundup

Content Strategy/Marketing
Why It’s So Easy to Get Marketing All Wrong— This post gives some good reasons why marketing should be more involved at the content creation stage. The comments to this post are also very good.

Universal Concern that Creativity is Suffering at Work and School—Adobe released an interesting study about creativity. Of course they tied it into the release of their Creative Suite 6 programs, but I won’t hold that against them. There is still some interesting data here about creativity and creativity is vital to successful marketing.

Social Media
The Rise of Digital Influence—This nifty little “how-to” guide from the smart folks at the Altimeter Group looks at the interesting world of the influencer. The concept of the social media influencer is still largely misunderstood. This post helps to pull back the curtains a bit.

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MLK Day of Service: A Brief Retrospective

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Community, Marketing Musings

At Projectline, we draw inspiration from many sources. We’re inspired by forward thinking and big ideas. We’re inspired by efficiency and smart design. We’re inspired by innovation and bold technology. We’re inspired by people, too—especially great leaders. Dr. Martin Luther King Jr. is at the top of the list of those we look to for inspiration. So on January 16, we chose to honor him by participating in a day of service.

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Volunteer Pride

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Community, Marketing Musings

Here at Projectline, we’ve recently started a project to capture all the places we work and bring together our team around the world. Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. Each Monday, we’ll choose our favorite picture of the previous week and share its story here.

10:42 Jan 13, 2011 - Projectline Volunteer Hoodie Day

Today is Martin Luther King Day, and a national Day of Service. This is a picture of some of the amazing volunteers in our Bellevue office showing off their Projectline hoodies. You can only get one of these sweatshirts if you volunteer with Projectline more than twice. You don’t have to be an employee, but you do have to volunteer. Yep, that’s right, not even clients can get this coveted apparel just by asking. Wouldn’t you be proud to wear one, too?

Join us anytime! Email carolem@projectlineinc.com to receive an invitation to our monthly volunteer outings or join the Projectline Group on Facebook.